Anthony Roth Costanzo, the star countertenor who took the helm as General Director and President on June 1, announced today that all tickets for every performance of Opera Philadelphia’s 2024-2025 Season will be available for $11, or a higher price of your choosing, as part of a new initiative called Pick Your Price. The pioneering ticket program, the first of its kind initiated by a major American opera company, represents a radical shift aimed at bringing opera to more people.
Price can be a big barrier to entry at the opera, and ticket sales are a metric that too often determines how we program, how we engage, and how we market. If we are worried about making sure we sell expensive tickets, it limits the possibility of who we reach and what we make. “Pick Your Price invites everyone to connect with Opera Philadelphia at a price that works for them. We hope it encourages audiences to take a risk and try something new, allows parents to bring their children more easily, and spurs opera lovers to come to more performances. It makes the cost of a night out to dinner and a show more manageable. Ultimately, our goal is to bring opera to more people and bring more people to the opera. – Anthony Roth Costanzo
International opera star and 2023 Kennedy Center honoree Renée Fleming spoke to what a ticket access program at this scale means for the field: “This is a landmark moment for opera and a new intrepid model for how we connect with audiences.”
Pick Your Price starts now, and tickets are available for all three productions in the 2024-2025 Season: Missy Mazzoli and Royce Vavrek’s The Listeners (Sept. 25, 27, & 29, 2024), Joseph Bologne’s The Anonymous Lover (Jan. 31 & Feb. 2, 2025), and Mozart’s Don Giovanni (April 25 & 27, May 2 & 4, 2025).
Pick Your Price is accessible immediately at operaphila.org.